Charo Ruiz is the daughter and granddaughter of dressmakers who grew up in her native Seville among fabrics and patterns. She began her own career in the industry as a model in Barcelona during the late seventies, afterwards she settle in Ibiza to create her own workshop and showroom on the island with the idea of renewing the concept of Fashion Made In Ibiza.
“Slow Ride” is the given name to our Spring Summer 2018 collection. It is a way of understanding life, it’s a way of feeling fashion made in Ibiza. “Slow Ride” is to enjoy the journey paying attention to detail, enjoying slow pace and always firm. Over the soul and skin.